Sell Products Online Platforms In India for a Global Reach

Online shopping is a flourishing trend in India, and every forward-thinking entrepreneur should venture into and leverage the opportunities available right now. Many small businesses are always looking into ways they can scale their business. If you’re a beginner, you can sell products online platforms and scale your enterprise quickly and effectively. 

Besides, online marketplaces in India are the easiest way you can start selling products or services immediately, increase brand visibility and engagement and acquire a new stream of customers.

Statistics indicate that clothing and apparels occupy the largest segment of online sales in India closely followed by mobile phones, consumer electronics, beauty products, kitchen and home furnishings, footwear, jewelry, health supplements, books, toys, video games and more.

As eCommerce continues to thrive in India, newer items are getting added to the list of commodities every day. Selling online through eCommerce marketplace is simple, and all you have to do to attract millions of web visitors in your store is to register into one of the sites, upload your product catalog and start selling immediately.

The most significant advantage of selling through a marketplace is that you don’t need to worry about hiring a developer or software to set up your website. In this article, we’ve selected a list of 10 best online marketplaces in India where you can sell your products.

6 Online Marketplaces in India

Assuming that you’ve calculated the cost involved in selling online like marketing, packaging, shipping, storage, and payment gateway cost, you can now think of how you are going to have an online presence through any form like having a company website, social media account or through an eCommerce channel.

You can set up your web store or shopping cart to start selling online. Here are the best eCommerce platforms for selling products online in India that you can consider when establishing your online presence.


Flipkart is India’s most significant homegrown eCommerce player and the most trusted India e-tailing brands. Flipkart is a feature-rich, scalable, and open-source platform that offers users powerful features to customize and manage both the front-end and back-end in an efficient manner.

Flipkart utilizes top-tier technologies that allow you to integrate your WordPress website to build an efficient eCommerce platform. Besides, this marketplace will enable you to sell digital goods and different products.

Additionally, they feature their logistics and pickup service Ekart, and you can use their fulfillment service, but you must have a track record for that.

2. Amazon

For those who wish to start a multi-vendor store the Amazon eCommerce platform opens its services to retailers of all sizes due to unlimited storage, bandwidth and SKUs depending on the plan you choose to pick.

Amazon Webstore provides a user-friendly interface for a complete kind of experience making it an ideal option for small and medium-sized businesses. It also comes with extremely customizable features that give users all the tools to make their eCommerce store as advanced as they would like.

3. Shopify

Shopify provides the most user-friendly experience for retailers. It comes with an intuitive setup that allows a user who is not a tech survey to set up their online store in less than 30 minutes and start selling immediately. Besides, it comes with a free and highly responsive customer service

The eCommerce platform notably features a built-in product zoom in feature, wish lists, a robust inventory control, advanced marketing, and check-out functions. Although this is a hosted eCommerce platform that doesn’t engage in affiliate marketing programs, it provides you with all the essentials that you require to run an online store and a fantastic user experience and tools to create a beautiful and unique shop.

4. Etsy

Etsy is a global marketplace for creative e-tailers that allows them to sell handmade goods, craft supplies, and vintage items. The platform features shop designs and tools that will enable you to choose colors and add products to a certain degree, but all customization is within Etsy’s parameters.

Besides, the platform comes with an analytic tool that studies how people browse and purchase products and allows you to implement changes in your marketing strategy for increased sales. Owning an account and storefront on Etsy is free, but you pay $0.20 to list items for sale and pay a further 3.5% for every transaction. 

If you’re getting started, Etsy’s free tag makes a lot of sense, but as your sales increase, the transaction fees can cut into profitability. 

5. eBay

If you’re running a startup, you don’t need to invest much on server maintenance besides with little or no technical expertise, eBay would be an ideal option to set up an online shop. Besides, eBay is one of the oldest marketplaces in India.

eBay is a multi-vendor platform that’s completely customizable built with startups in mind. It also features a responsive design and a user-friendly interface and check-out process. This eCommerce platform can be easily integrated with some back end ERP systems allowing retailers to think from the broader perspective.

Aside from providing a vast number of storefront enhancements that enrich the front-end design, eBay also features a mobile-friendly and responsive design that allows customers and potential clients to interact with your brand and products from their mobile devices.

6. PrestaShop

Even though there are many eCommerce platforms to build your online store, PrestaShop stands out with ease of use which is a crucial factor when considering a website builder. Besides, the platform includes numerous themes and templates that allow you to create a beautiful storefront.

It also comes with easy to add tools like shipping management, supply management, customer management and more.

Final Thoughts

There are many E-commerce platforms for selling products online that you can utilize to sell various products on significant portals. Besides, a big name in the E-commerce domain doesn’t necessarily make an impression where practicality is in play.

What you should look for in an eCommerce service provider is the ability to fulfill your requirements and what other extra services they can provide to boost your online store performance.

These five eCommerce service providers we’ve discussed here offer intuitive features and customer-centric experience that helps you to manage and enhance your online store. For more information: